Wherever you are in your business journey right now we can all agree that the coming weeks and months will see a lot of change.
The future of your business is likely to be very different to the past or indeed the present and it’s important to address this as early as possible so that you can take charge of this change.
While our clients are ‘manning their forts’ and ensuring that they keep the wheels turning we are working in the background to make sure that they are building plans for a bright future.
There are some key things that will allow you to pre-empt some of the next steps to taking control of your growth.
The customer journey you previously had in place in your business will need to be reviewed and refreshed.
You may have a totally new set of customers. If you don’t, your current customer base may have a totally different set of needs; if their needs remain the same there will be changes in the way you can engage with them.
Using a really strong customer journey planner, you can begin to think about how you need to engage with people to drive them to using your products and services.
This sales process will form the bedrock of the sales plan that will drive your business forward – planning this out now will let you move forward with real strength.
Look at our planning document HERE before you start considering sales planning for your business.
The messaging and delivery of your communications with your client are one of the main factors that impact on your conversion rate.
We’ve all received contact from suppliers who clearly have not changed their sales messaging to be reflective of the current market and it shows.
Every business should be looking at the individual communications that it’s customer sees and ensuring that they are of the right content and structure.
Providing guidance to your teams about how they should be communicating, and setting up some form of quality control to ensure that they are doing this well, will be key to making sure that remote teams continue to deliver the quality of interaction that your clients and prospects deserve.
Our Communications MATRIX TOOL should help you review your client communications really effectively.
The processes and practices that you have in place in your business to ensure that you get the right results are fundamental to your future success.
You should be thinking right now about what your sales performance needs to look like and how you will achieve this. The way you communicate your expectations to your team, and the training and development you give to support them in delivering on these expectations, will be key to your future success.
Without the right leadership you will not have the foundations in place to drive the performance that you need.
You may need to be reviewing a lot about how you work right now to ensure that everyone in your business can deliver what is required to drive success.
Work through our Bright Future Checklist to make sure that you have everything in place for real success.
Remember if you need support with any of these areas – our GROWTH BUDDY PROGRAMME is available to all and it costs nothing to learn more about it.