Here is a statement very few of us can argue with;
‘The quality of the communications your customer sees is fundamental to how many of them buy from you.’
In fact, one of the most powerful tools in a salesperson’s arsenal is the way they use their words to shape their customer interactions.
When working with our customers to apply The Growth Framework, we look very specifically at the sales and marketing activities that businesses carry out. We assess them against the four key characteristics of really great quality communications.
Businesses that are nailing the way they interact with their customers have far higher conversion rates and much larger pots of revenue. It’s well worth you thinking about exactly how you are maximising the quality of your sales and marketing interactions in your business.
Keep these four characteristics in mind when you are considering how well your customer shares its messages with your clients: