The Pillars = strength and support
What’s this ‘Pillars’ thing all about?
Everything we do at Elation Experts is under-pinned by our unique Three Pillars of Successful Selling methodology, which is the brainchild of thought-leader and entrepreneur Karen Dunne-Squire, Creator and MD of Elation Experts.
During her 15 years working in corporate sales, Karen realised there was a big difference between the way ‘big business’ sales functions operated and the way smaller companies were working to attract new customers.
So, she set about levelling the playing field and developed The Three Pillars of Successful Selling – the first methodology of its kind which applies ‘Big Business Corporate Insights’ to SMEs in a way that makes sense for them. The ultimate aim is always to give small to medium sized businesses real data to build on and allow them to succeed in a way they never thought possible.
At Elation we spend a lot of time working with businesses just like yours to understand your development opportunities. No matter what your business sells, what your market is, or how big you are, there is a consistent set of areas we review to assess your strengths and understand your opportunities for development. Karen believes that all sales operations in all businesses require strength in three key areas to make them really successful.
Introducing the Three Pillars of Successful Selling
Sales Activities Pillar
Sales Activities consist of the individual communications prospects and clients receive when they deal with a business.
Sales Process Pillar
Sales Process allows businesses to organise their activities to ensure they meet specific goals. When reviewing this area for our clients we look at the day-to-day frontline plans that need to be in place to really drive sales.
Sales Management Pillar
Sales Management is about who is responsible for overall sales success and how they are held accountable.
Which service is best suited to you?
Full Consultancy Approach
- Turnover in excess of £5 million
- Sales team of 10+ people
- Ambitious growth plans
- Available budget to invest
The Three Pillars of Successful Selling Mastermind
- Small business/Sole trader
- Turnover less than £5 million
- Sales team of fewer than five people
- Ambitious growth plans
- Limited budget to invest
Sometimes, sales training is what you need. And Karen is great at that too!
Don’t just take our word for it
Karen and her team have looked at every aspect of our business from a customer’s first contact with us right through to customer service from an after sales point of view….. Read More As a result, not only have we increased our lead conversion rate we now have happy customers right the way through the sales process.
Simon Lippett, Owner
Three Pillars Programme
I saw Karen at the [SIE] Show for her seminar on ‘Your Culture Creates Your Success’, and thought it was fantastic! We had just arrived and Karen’s seminar was the first thing we came to see….. Read More and I’m so glad we did. I found what she had to say extremely motivating and inspiring, and really gave me a positive attitude for the whole day.
Emma Gutteridge, Operations Director
Sales Innovation Expo
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