The Pillars = strength and support
What’s this ‘Pillars’ thing all about?
Everything we do at Elation Experts is under-pinned by our unique Three Pillars of Successful Selling methodology, which is the brainchild of thought-leader and entrepreneur Karen Dunne-Squire, Creator and MD of Elation Experts.
During her 15 years working in corporate sales, Karen realised there was a big difference between the way ‘big business’ sales functions operated and the way smaller companies were working to attract new customers.
So, she set about levelling the playing field and developed The Three Pillars of Successful Selling – the first methodology of its kind which applies ‘Big Business Corporate Insights’ to SMEs in a way that makes sense for them. The ultimate aim is always to give small to medium sized businesses real data to build on and allow them to succeed in a way they never thought possible.
At Elation we spend a lot of time working with businesses just like yours to understand your development opportunities. No matter what your business sells, what your market is, or how big you are, there is a consistent set of areas we review to assess your strengths and understand your opportunities for development. Karen believes that all sales operations in all businesses require strength in three key areas to make them really successful.
Introducing the Three Pillars of Successful Selling
Sales Activities Pillar
Sales Activities consist of the individual communications prospects and clients receive when they deal with a business.
Sales Process Pillar
Sales Process allows businesses to organise their activities to ensure they meet specific goals. When reviewing this area for our clients we look at the day-to-day frontline plans that need to be in place to really drive sales.
Sales Management Pillar
Sales Management is about who is responsible for overall sales success and how they are held accountable.
Which service is best suited to you?
Full Consultancy Approach
- Turnover in excess of £5 million
- Sales team of 10+ people
- Ambitious growth plans
- Available budget to invest
The Three Pillars of Successful Selling Mastermind
- Small business/Sole trader
- Turnover less than £5 million
- Sales team of fewer than five people
- Ambitious growth plans
- Limited budget to invest
Sometimes, sales training is what you need. And Karen is great at that too!
Don’t just take our word for it
We have been so impressed that we asked you [Karen] to look at the whole sales process for recruiting new franchisees, and since we have followed your advice our conversion rates have increased….. Read MoreYou have taken the time to understand us, our values and culture and have delivered far more than we could have hoped for. I am more than happy to recommend you to any organization…
Sue Tumelty, Managing Director
Three Pillars Programme
I have known Karen for a while and have seen her present previously. She recently presented at a HSBC Business Forum that I organised, where she spoke about sales planning….. Read More which is important and very relevant for us here, in terms of obtaining new business. The feedback that I received from the group of clients that attended the event, has been very positive. Karen is dynamic, very focused and I thought that her presentation was very interesting for myself and our clients.
HSBC Business Breakfast
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