The Pillars = strength and support
What’s this ‘Pillars’ thing all about?
Everything we do at Elation Experts is under-pinned by our unique Three Pillars of Successful Selling methodology, which is the brainchild of thought-leader and entrepreneur Karen Dunne-Squire, Creator and MD of Elation Experts.
During her 15 years working in corporate sales, Karen realised there was a big difference between the way ‘big business’ sales functions operated and the way smaller companies were working to attract new customers.
So, she set about levelling the playing field and developed The Three Pillars of Successful Selling – the first methodology of its kind which applies ‘Big Business Corporate Insights’ to SMEs in a way that makes sense for them. The ultimate aim is always to give small to medium sized businesses real data to build on and allow them to succeed in a way they never thought possible.
At Elation we spend a lot of time working with businesses just like yours to understand your development opportunities. No matter what your business sells, what your market is, or how big you are, there is a consistent set of areas we review to assess your strengths and understand your opportunities for development. Karen believes that all sales operations in all businesses require strength in three key areas to make them really successful.
Introducing the Three Pillars of Successful Selling
Sales Activities Pillar
Sales Activities consist of the individual communications prospects and clients receive when they deal with a business.
Sales Process Pillar
Sales Process allows businesses to organise their activities to ensure they meet specific goals. When reviewing this area for our clients we look at the day-to-day frontline plans that need to be in place to really drive sales.
Sales Management Pillar
Sales Management is about who is responsible for overall sales success and how they are held accountable.
Which service is best suited to you?
Full Consultancy Approach
- Turnover in excess of £5 million
- Sales team of 10+ people
- Ambitious growth plans
- Available budget to invest
The Three Pillars of Successful Selling Mastermind
- Small business/Sole trader
- Turnover less than £5 million
- Sales team of fewer than five people
- Ambitious growth plans
- Limited budget to invest
Sometimes, sales training is what you need. And Karen is great at that too!
Don’t just take our word for it
Working with Elation has taught us the technique of diversifying how to engage with new clients, which gives us a greater sense of achievement.
Andy Smart, Head of Sales & Marketing
Three Pillars Programme
Karen is a fantastic speaker. As event director of the biggest sales event in the UK, I work with some of the best known speakers in the country. I am happy to say Karen is up there with the very best….. Read More Her speaking is of the highest calibre and I jumped at the chance to have her back next year. Not only does Karen engage the audience and offer excellent sales advice, she does it in a positive way that is both believable and genuine. Karen is a business support specialist who is passionate about what she does. Her work ethic means that no stone is left unturned and she really works closely with her clients to ensure they get the maximum return from their business. Karen is already being offered paid speaking slots and it won’t be long until her diary is full of them. I have no hesitation in recommending Karen. She was a pleasure to work with and long may that continue.
James Williams, Events Director
Sales Innovation Expo
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