I have worked with many businesses who are keen to ensure that they have a powerful customer experience in place.
They want to ensure high levels of customer satisfaction and internal efficiency, so they have taken the time to build a sales process in their business.
If you are not yet sure of the value a great sales process could bring to your business, then you should check out our blog on the 6 Benefits of Great Sales Process
Even the best sales process in the world only has real impact if it is properly implemented. Creating a great customer journey is only step one of ensuring that your business really takes control of the way in which it interacts with customers.
There are so many examples of companies who have plans in place to enable them to manage their customers effectively, but that are not being delivered everyday in their business, and this really impacts on the amount of revenue they generate.
To ensure that all the good work you have done at planning stage has real impact, we need to make sure that the journey is well embedded, consistently delivered, well measured, and highly influential.
For this to be achieved, a really great implementation plan is required. At Elation we have built our own sales process mapper that takes a business through the task of making the journey a reality in their business.
We use this mapping process to ensure that for each step on our customer journey, we think about the 5 steps to embedding great process.
The process requires that for each step of the journey you consider and plan the 5 key areas that will impact on the delivery of the process.
A really great quality customer journey mapping activity involves creating the plans and processes that will bring your sales process to life in your business.
If you involve your team in an interactive session on this subject you will get great collaborative thinking and you’ll probably have some good fun too.